Transcript
“Upholstery is getting an old piece of furniture taking it apart, stripping it right down to the bare frame and then building it up layer upon layer, upon layer.
From start to finish, were looking, made traditionally, with the horse hair and everything else we’re looking at 5 hours to 6 hours. If we produce this in foam (and including the frame making in that as well), if you produce this in foam we’re looking at about an hour to an hour and a half.
That’s frame made, legs on, foam, top cover. That’s the difference between the two types of upholstery. OK, it might cost them a little bit more in relative terms to have something reupholstered because we don’t do interest free credit.
So yes, they’ve got to pay out at that point. But they’re going to get something I can guarantee … that’s going to last a lot longer than you will buy in a shed. The fabric of your choice. You don’t have to have what they sell you, what they tell you you have to have. You can have exactly what you want.
You can pay £15 a meter; you can pay £400 a meter. I don’t mind. But let us work our magic on it.
People talk about the internet and online and everything else. You can’t buy what we do online. It’s not possible to. You have to have somewhere to do it. To be able to take a piece of furniture that’s old whether it’s 10 years old, 5 years old.. Strip it right back … have the ability to actually pattern it, fill it, improve on it and finish it and give it to the client, and watch their face when they get given this piece of furniture and they literally go “wow”; a machine will never be able to do that. The internet will never be able to do that.
That’s why we sell fabrics in the shop because people need to be able to touch it and feel it.”
